As a social marketer, how do you navigate through the myriad of
resources and tools available to help simplify your social media work flow and
operations? There aren't enough hours in the day to keep up with
everything that is available. All you want is a better way or fresh
approach to manage your social strategies, campaigns and tactics.
Today's requirements include
the ability to better understand audiences, tailor messaging, content and
social networks to those audiences, monitor engagement and actually listen and
respond in order to build an army of brand influencers. Insights gleaned
from the analytics showcase which campaign, content and platforms are
performing better than others. This is where the art + science come
together to fine-tune your strategies, increase engagement and nurture
relationships with your loyal customers. It's up to you to select a rock solid
solution to make you, the social marketer, the hero for your brand.
Two of my favorite social media
management solution providers have now become one mega provider...Sprout
Social acquired Simply Measured.
Built
on user-friendly technology, Sprout and Simply Measured integrate across a
number of social networks to offer actionable insights from social data. Both
are Twitter Official Partners, with Sprout representing an elite set of
companies who have been recognized by Twitter because of their exceptional
products and proven success on the platform. (Source: Sprout Social press
release, December 5, 2017).
Simply
Measured provides an arsenal of resources to provide best practices and
tips to continuously refine your social media strategies.
Image source: SimplyMeasured.com
One of my favorites is "The
Social Marketer's Testing Guide: Quality vs. Quantity." The guide
provides ways to better strategize social marketing plans to hit the right
targets, at the right time, through the right channels, and with the right
content. I highly recommend this guide if you are struggling to figure
out will work best for your brand and your audiences.
Sprout Social recently published their Q4 2017 Sprout Social Index, which highlights "moments & milestones" in consumer's lives and how brands are weaving in that user generated content into their social strategies. Pretty insightful reading!
Sprout Social recently published their Q4 2017 Sprout Social Index, which highlights "moments & milestones" in consumer's lives and how brands are weaving in that user generated content into their social strategies. Pretty insightful reading!
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