US Postal Service provides 3% discount on letters with a mobile bar code

Great news for the mobile barcode industry.  Mobile Marketer reported today that the USPS provides business a three percent discount on Standard Mail and First-Class Mail letters and flats that include a mobile bar code, between July 1 and August 31.  They have partnered with ScanBuy on this initiative.  It's an ideal partnership to speed up adoption for QR codes/2D barcodes in general.  

Now mail recipients can interact with the business by scanning the code and obtain coupons, watch videos, or receive other information.  Direct Marketing Association (DMA) must be thrilled about this initiative since mailing pieces are even more trackable and measurable than ever before.