Global Social Media Check-up 2012 from Burson-Marsteller

Here is an insightful report from Burson-Marsteller on Global Social Media trends for 2012.  I will be sharing this with my students for the Fall semester.

Burson-Marsteller looked at corporate usage of Twitter, Facebook, YouTube, Google+ and Pinterest.

• 2010 social media usage began
• 2011 engagement with users grew stronger
• 2012 10.4+ million mentions of Global 100 brands in just one month

What are the top 10 brands mentioned?

• HP
• Ford
• Sony
• AT&T
• Samsung
• Toyota
• Honda
• Walmart
• BP
• Verizon

 Interesting to see 3 of the top 10 brands are automobiles.

Curious about the rest of the findings?  View the Infographic for a quick glance at their findings.  Read the Executive Summary for a high level view.