Monday, July 23, 2012

Global Social Media Check-up 2012 from Burson-Marsteller

Here is an insightful report from Burson-Marsteller on Global Social Media trends for 2012.  I will be sharing this with my students for the Fall semester.

Burson-Marsteller looked at corporate usage of Twitter, Facebook, YouTube, Google+ and Pinterest.
  • 2010 social media usage began
  • 2011 engagement with users grew stronger
  • 2012 10.4+ million mentions of Global 100 brands in just one month
What are the top 10 brands mentioned?
  • HP
  • Ford
  • Sony
  • AT&T
  • Samsung
  • Toyota
  • Honda
  • Walmart
  • BP
  • Verizon
 Interesting to see 3 of the top 10 brands are automobiles.

Curious about the rest of the findings?  View the Infographic for a quick glance at their findings.  Read the Executive Summary for a high level view.

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