Here is an insightful report from Burson-Marsteller on Global Social Media trends for 2012. I will be sharing this with my students for the Fall semester.
Burson-Marsteller looked at corporate usage of Twitter, Facebook, YouTube, Google+ and Pinterest.
- 2010 social media usage began
- 2011 engagement with users grew stronger
- 2012 10.4+ million mentions of Global 100 brands in just one month
Curious about the rest of the findings? View the Infographic for a quick glance at their findings. Read the Executive Summary for a high level view.