Saturday, June 23, 2012
The Social Media Revolution 2012 Video
This video is a favorite amongst my students. Erik Qualman author of "Socialnomics: How Social Media Transforms the Way We Live and Do Business", put this video together. It's a continuation of Carl Fisch's "Did You Know" series, that I've admired for years. (I'm happy to say that Carl Fisch is a Computer Science teacher here in Colorado, and I was fortunate to have met with him in person several years ago.)
This video addresses that social media is not a fad, hype or a buzz word. It's an effective means of communications to assist organizations in their 1-to-1 dialogue with their customers. The focus is to move away from broadcasting your message to the masses, and narrowcasting to those who want to know about your brand, and will more than likely become an advocate for your brand. The video provides interesting statistics and insights. Enjoy!