CNN reports that it's a neck and neck race between the Chevy Volt and the Nissan Leaf.
A quick comparison:
- The Volt is a gas/electric hybrid. The Leaf is purely electric.
- The Volt requires 10-12 hours to charge. The Leaf requires 8 hours.
- The Volt costs $43,000 vs The Leaf at $34,500.
- Both cars have elite buyers with an annual household income of $150k. By comparison, the Toyota Prius has an annual household income of $100k.
- 56% of Volt owners would pick the Leaf if they had a second choice.
It definitely feels like progress and time will tell if the Nissan Leaf will be a winner, along with the wireless charging pad.
A quick look at their media launch plan informed me that I'm in their primary target market to buy the product. White women, ages 35-54 with annual household incomes of >$100k, married with kids, well educated and professional employment. Concerned about the environment, early adopters, pay a premium for environmentally friendly products, more concerned about safety and functionality than engine displacement and horsepower.
I live in Denver, CO which was not one of the test market cities. I guess it remains to be seen if eventually they will promote the car to women in Colorado. So far, I haven't seen anything other than the Fast Company article. Perhaps sometime in 2012 I'll update this post about trading in my Acura RDX for a Nissan Leaf. We will see!