Tuesday, August 9, 2011

Jonathan Stark's Mobile and Social Experiment for a Free Cup of Coffee

The Los Angeles Times ran an article yesterday that I found fascinating.  It is about a social and mobile experiment created by Jonathan Stark.  He decided to give the world a cup of coffee.  How?  By taking a picture of his Starbucks card and putting it on the Internet.  A bold thing to do right?  He decided to take the "pay it forward" concept of paying for someone's cup of coffee to a whole new level.  I was so intrigued by this experiment, I decided to load some cash on his card since he ran out of money just so we could keep this thing going.  
What's interesting is that more people tend to load money on the card than not.  And the minority actually spend more than the price of a cup of coffee.  They perhaps load up on bags of coffee or mugs.  There will always givers and takers out there right?  But the good news is that most people do the right thing.  If you don't want to read the article, check out his website to learn all about the experiment.
Follow him on twitter - @jonathanscard to see his balance.

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