Wednesday, April 6, 2011

I've waited a long time to do this, but I'm jumping in

I've blogged for clients, I blog in my personal life, but I've never officially blogged as a marketer.  Now that's going to change.

I'm a marketer with a focus on Internet technology.  I'm an early adopter that likes to keep up on the latest and greatest tools and techniques that help me do my job better.  I launched DexKnows.com and MapQuest.com back in the mid-90's and dozens of companies since.  I've been consulting for tech start-up's since 2000.  I teach for Columbia University in their new online program.  I love to learn - which is why I teach.  I'm held accountable.  So I research ALOT.  I subscribe to a zillion email newsletters and I take the highlights from them all and either blog or tweet about them.  Either way, you can now skip sifting through all the information overload and look for the key takeaways here.  That's my goal.  Snippets.  Key points.  I'm data driven and finding the articles that share industry data is like finding gold nuggets.

So welcome aboard.  I hope you find this blog informative and time-saving for you!

Lauri

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